With so much of the world’s garment industry saturated in poor quality products, it’s important to know the source of your materials as well as the level of standard. More and more consumers are wising up to what they wear, as traceability is a hot topic in today’s press, and ‘Eco-fashion’ has made its way into the mainstream.
As a clothing brand, you must be able to explain how and why you chose a certain supplier as well as being aware of the whole production process. There are several key benefits to using organic sustainable clothing for printing.
Better quality and longevity
By using organic sustainable clothing for printing, you are ensuring that your products are built to last. Organic cotton t-shirts, for example, have a higher quality and comfort level that can withstand more machine-washes than most other non-organic clothing. The chemicals used in producing non-organic cotton can break down threads during the growing process which in turn shortens the garment’s life expectancy.
Protecting the environment
By buying organic clothing you are investing in the planet’s future. Organic cotton farmers have to adhere to several strict guidelines which prohibit the use of chemical fertilisers and pesticides, resulting in breathable, softer and cleaner garments. By minimising negative impacts and promoting positive ones, organic cotton farmers are producing sustainable clothing without needing synthetic chemicals and other long-term environmentally harmful processes to yield crops faster.
In recent months, several large clothing companies have received criticism for their choice of garment suppliers. By choosing ethical, sustainable and organic clothing, you are ensuring that every measure has been taken to guarantee the highest quality, eco-friendly garments for your consumers.